About Sales Tantra
Why I do this
I grew up in a normal middle-class home. We didn't come from money, and I was taught that my purpose was to provide for my family.
I didn't fully understand what it meant, but my sister and I dedicated our lives to providing for our family.
I always loved the stage. In college, I finally got to stand on one. I loved performing behind a mask more than passing my exams. I loved giving life to characters, selling the story to an audience, and impacting strangers in a way that left them in awe.
Eventually, I found another stage. Sales.
Everything theater taught me, sales paid me for. Quite handsomely.
- Telling a story.
- Living the part.
- Memorising a script.
- Selling to the audience.
- Holding their attention.
- Impacting them (positively).
The day I walked into my first job and booked my first meeting inside 3 months, I knew the job was mine to dominate.
- 100k+
- cold calls made
- ₹50Cr+
- CLOSED IN 12 MONTHS
- 13,000+
- LinkedIn followers
- 100+
- PLACED IN SDR JOBS
I made hundreds of calls every day with an Indian accent into the US, and loved grabbing someone's attention inside 5 seconds. Selling the idea that I'm a credible, trustworthy expert worth their time. Impacting the hand that fed me, positively, with gratitude.
Eventually, the world recognized me. A prospect writing a post about my cold calls on LinkedIn. Executives remembering my name in a 500-person all-hands. VPs of Sales offering me SDR jobs. Founders offering part-time consulting gigs.
Everything felt like a dream. Then, I walked away.
I felt I peaked too soon. I loved the attention I got from everyone, but I had no clue how to handle it. I loved the trust I received from everyone, but felt unworthy. I cherished the responsibility people gave me blindly, but it terrified me.
"What if I screw up?"
"I'm not good enough."
"I don't want to lead people."
"I will lead them into the wrong places."
So I ran away.
Declined leadership offers.
Declined consultancy gigs.
Declined part-time gigs.
Declined AE offers.
I took up a role that was easy to execute, where I could crush quota working 5 hours a day.
And I numbed myself every way I could, just to stay away from the glory.
Eventually, life stopped me.
- I saw so many SDRs struggle with Outbound.
- I saw so many Founders feel uncertain about Outbound.
- I saw so many SDR Leaders feel confused with Outbound.
The same job that gave my peers and me the ability to pay back loans, buy houses, cars, and go on expensive trips is apparently "Dead".
The same job that gave me the guts to approach strangers in public.
The same job that helped me build resilience, focus, and discipline.
The same job that built my ownership and CEO Mindset.
It's Dead?
Seriously?
Outbound did not change. The Fundamentals of Outbound got lost.
And no one is teaching the Fundamentals. Everyone is teaching something "Fancy".
Claude MCP. Clay Agent. n8n.
Great tools that will give you nothing in return if you don't understand the fundamentals.
- Most Messaging is vague, confusing, and long.
- Most Teams target the wrong ICP again and again.
- Most Leadership is so impatient they want results yesterday.
For years I was scared I'd lead people into the wrong places.
Then I watched them get there anyway. Alone. With no one telling them the truth.
That was the wrong place. Not me leading. Me staying silent.
So I stopped running.
That's why Sales Tantra exists today.
I teach B2B sellers how to book meetings with strangers without being pushy.
The reps I work with go from frozen on the phone to 1-2 lakhs/m, and into better jobs than the ones they walked in with.
"I'm not afraid of pushing you too much and losing you as a client. I'm afraid that if I don't push you enough, you'll end up losing clients."